This training is focused on how higher education institutions can take benefit from using different communication channels and strategies in order to promote and disseminate their master programs.
The first part of the training will be an introductory recorded webinar, in which Dr. Mario Guilló, the workshop instructor and moderator, will introduce main concepts, tools and strategies to be considered in the framework of this training focused on online marketing and communication in the field of higher education.
After watching this recorded session, workshop participants will fill (by 1 December) a feedback form including some data about the strategies they have used in the past and the current available channels in each institution. After collecting this info from each institution, a live webinar will be organized on 8 December in order to share experiences and good practices on communication activities, and discussing about practical applications adapted to each partner institution.
- Teacher: Mario Guillo
- Teacher: Maggi Leung
- Teacher: Aziza MENOUNI
This training focuses on the rationale, strategies and processes of integrating an internship component into master programmes. The first part of the training will be a recorded webinar (available on the Demos learning platform), in which Dr. Femke van Noorloos, will share the experiences of the internship element of the Master in International Development Studies programme at Utrecht University.
After watching this recorded session, workshop participants will fill a feedback form which will provide input for the interactive webinar session. This live webinar will be held on Wednesday, 26 January 2022, 11.00-12.00 CET). During this webinar, we will also learn about the experiences of colleagues at Moulay Ismail University and University of Tunis El Manar in coordinating internships for their students. After their sharing, we will have time for a short hands-on exercise and open discussion.